FTD
Project Background
After reaching out to us only weeks before a Valentines Day launch, we quickly got into gear. Creative was produced using existing brand assets, media schedules were researched and planned, and FTD was live on air within 14 days. With cost per purchase as the primary KPI, a combination of pixel based tracking and MMM modeling was used to measure and optimize campaigns.
Our Role
Creative, Media buying, Growth
Channels
Television, CTV, Radio
DELIVERING EXCELLENCE
With an omni-channel, data first strategy, FTD return to TV and CTV advertising to kickstart rapid, sustained growth.
Cost to Aquire a Customer
Increased Branded Search Traffic MOM
Increase in Conversion Rate in TV Markets
Holiday Bouquets Attributed to TV
LaserAway
Project Background
LaserAway was looking for a media partner with the efficiency and reach to match their ambitious brick-and-mortar store growth. We were tasked with identifying and expanding its core audience while generating demand from mid and top of funnel tactics.
Our Role
Creative, Media buying, Growth
Channels
Television, CTV, Streaming Audio, Advanced Analytics
